Massive Maui Fires Almost Contained

Massive Maui Fires Almost Contained

Two massive brushfires have almost entirely been contained in the south and central valley of Maui (2019).   9,200 acres of land began burning on Thursday, July 11th, 2019, now with only hot spots and flare-ups needing attention. This fire moved through the dry...
Keeping Hawaiian Commercial & Sugar Co. Alive

Keeping Hawaiian Commercial & Sugar Co. Alive

Visit Maui and chances are you’ll be intrigued by the ubiquity of signs for Alexander and Baldwin, from Wailuku’s H.P. Baldwin High to Makawao’s Baldwin Avenue. But what’s the story behind it? As two of the most influential (though controversial) figures in the Valley...
The XTERRA World Championship 2018

The XTERRA World Championship 2018

From the legendary IRONMAN to the fourth largest marathon in the States, Hawaii is widely renowned for hosting some of the fiercest sporting competitions on the globe. For good cause, too: Its rugged coastlines, lush forests, lucid waters, and perfect climate offer...
Wailuku’s Slow but Steady Resurgence

Wailuku’s Slow but Steady Resurgence

Why You Shouldn’t Miss this Central Maui Gem Maui’s coastal towns tend to get the most love from those visiting off-island. It’s a no-brainer—many come to the Valley Isle specifically for its legendary beaches—but other parts of the island can be just as enchanting....
Aloha Olympics

Aloha Olympics

We’re not sure about you, but the Summer Olympics are one of our favorite things to watch! And as much as we support all of our U.S. teams and athletes, we can’t deny our excitement for the Aloha Olympics, open only to Hawaii residents. So without further ado,...
Life Lessons from a Legendary Maui Captain

Life Lessons from a Legendary Maui Captain

By Chris Norberg Reflecting on what I’ve learned from a friendship with Roger. Captain Roger Gildersleeve gave me the support and confidence to live the life I lead.  He was my first marketing client on Maui, where I help promote his beautiful vessel the Kai...